Sunday, December 29, 2013

Beer taste -- not just alcohol -- rewards pleasure centers in brain

Glass of beer on countertop


Even a small taste of beer without drunkenness is enough to trigger pleasure reactors in the brain, particularly in those with a family history of alcoholism, a new study found.

The taste of beer, even without any effect from alcohol, triggers a key reward chemical in the brain, according to a study on Monday that explores how people become hooked on booze.
Neurologists at the University of Indiana asked 49 men to drink either their favorite beer or Gatorade, a non-alcoholic sports drink, while their brains were scanned by positron emission tomography (PET).
Read more at nydailynews

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