6:24 a.m. CDT, August 17, 2011
Clothing retailer Abercrombie & Fitch said it would offer "substantial payment" to MTV's The Jersey Shore's cast members to stop wearing the brand on air.
“We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,“ an Abercrombie & Fitch spokesperson said in a statement. “We have also extended this offer to other members of the cast, and are urgently waiting a response.“
The reality show, currently in its fourth season, features hard-partying and hookups in locations ranging from the show's origin, the Jersey Shore to the current season in Florence, Italy.
Full Story chicagotribune.com
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Man, I know how they feel.
Every year during Beautification Week the city pays me to either leave town or stay indoors.
